Why Charities need to embrace Digital

Digitisation and especially social media have transformed people’s behaviour with people increasingly spending time online. Big charities are increasingly using digital technology to reach donors and volunteers whereas small charities are missing out on donations each year by not doing enough to engage in digital technology.  The explosion in digital technology and the rise of the empowered, connected customer are driving digital transformation and small charities need to adapt in order to survive . Here are two reasons why small charities need to embrace digital:

To Survive and Thrive in the Digital Age

Today’s new technology trends – including social, cloud, big-data analytics – are creating profound risks as well as opportunities. Whether or not a small charity will survive the onslaught depends on its ability to identify and respond to the challenges. To a greater extent, people’s impressions of an organisation are established through digital engagement and as such a great digital experience is now a necessity as this can make – or break your organisation. Businesses must be truly up to date with the changes being driven by technology, and be wary of the opportunities and threats. Small charities will need to embrace digital not only to survive but to thrive and more specifically not to be left behind.

Better Insights of Organisation and Stakeholders

As the Internet of Things continues to grow there is going to be a further increase in the amount of data being produced. With the right tools and system in place this data is extremely powerful. Patterns, trends and associations will be revealed, all of which can be used for better informed decisions regarding your charity. New technologies capable of storing and analysing large data sets will enable your charity to unlock the insights that big data holds without the headache and expense of managing sizeable internal IT systems.

This transition is not easy, and current small charity leaders approach it with varying degrees of speed and success. The one certainty is that those who have not already done so are in grave danger of being left behind.

8 Lead Generation tools to Use in Digital Marketing

Lead generation is a key activity for every business however capturing high-quality leads is one of the biggest challenges most businesses face today.

You may have heard online lead generation is very efficient, and offers low cost marketing strategy for more targeted and qualified leads. How do you generate  more leads from your online efforts, and what tools can help enhance this process?

Here are 8 lead generation tools that businesses/marketers can use to enhance their work:

Facebook Ads

Facebook Lead Ad is a feature specifically designed to generate leads for your business. It is  the best way to run lead generation campaigns on Facebook which allows people interested in your product or service to fill out a form in the ad with their details and allowing a business to follow up with them.

LinkedIn Ads

LinkedIn has introduced new features and tools that can now be used as a lead-generating machine. LinkedIn Sales Navigator is a new addition that helps with brand awareness, business promotion and lead generation by connecting buyers and sellers on the platform. LinkedIn Lead Gen Forms which was launched April 2017, offers a new way to generate leads and collect information on prospects through the popular business channel.

Twitter Ads

Twitter is a great marketing channel for driving traffic and generating leads.  Twitter Ads is an easy way to get your tweets in front of larger audiences, which is particularly useful if you’re looking to generate more new leads for your database. And you don’t necessarily have to spend a fortune on it, either — Twitter ads can be effective even on a relatively small budget.



Growbots is another great tool for lead generation. It combines AI and machine learning to facilitate the process and is a great fit for outbound sales teams. The tool automatically generates tailored contact lists available on the market and integrates with customer relationship management (CRM) data.



This platform is mainly used for providing answers to questions and can best be used by marketers who need to reach to a larger audience using their content. Quora is one of the best lead-generation channel for your business. Whilst answering questions and being active in the community gets you the attention of other users, your potential leads looking for solutions all across the internet also end up on Quora.


Mailchimp is a web-based email marketing service with millions of users worldwide. The application provides tools to create targeted emails, run Facebook ad campaigns, automate follow-ups and monitor campaign progress. With Mailchimp, users can collect and analyse their email responses.



The platform connects with your Google Analytics account and uses a visitor’s IP to identify real companies visiting your website. It integrates to your CRM and email marketing tools to increase your sales intelligence.



Instapage/Unbouce Landing Tool

Instapage offers a lead capture forms and its used by marketers to create eBooks, whitepapers and other resources that usually ask for contact information. It integrates with email marketing and CRM platforms like Hubspot, MailChimp, and Salesforce.

Unbounce is a tool used to create custom landing pages. The platform features a drag-and-drop landing page builder , Opt-in popups and A/B testing.



By Nana Araba Koomson
Entrepreneur | Consultant | Digital |Notforprofit